About Klaus
Klaus Krøyer Madsen, MPH is a population health strategist specializing in chronic disease prevention, pharmaceutical-community partnerships, and health equity innovation. With over 20 years of experience bridging public health, private sector innovation, and community engagement, Klaus designs and implements collaborative solutions that deliver measurable health outcomes in complex health systems.
What Sets Klaus Apart
Klaus has a rare combination of skills: deep expertise in public health strategy, proven ability to build and sustain multi-sector coalitions, and extensive experience translating pharmaceutical innovation into community-level impact. He has successfully engaged over 1,000 stakeholders across major metropolitan initiatives, coached international health innovation projects in eight countries, and led evidence-based interventions that center the voices of people most affected by health inequities.
His approach is collaborative, data-driven, and grounded in the reality of communities. Whether working with global pharmaceutical companies, local health departments, or grassroots organizations, Klaus creates the conditions for sustainable change through inclusive design, strategic partnerships, and rigorous evaluation.
Core Expertise
Pharmaceutical-Community Partnerships | Klaus has extensive experience designing and implementing partnerships between pharmaceutical companies and communities. His work with Novo Nordisk spans US and global initiatives, including facilitating innovation challenges that attracted nearly 200 entries from Brazil, Cambodia, Germany, Ghana, Mexico, Mozambique, Portugal, and the United States.
Chronic Disease Prevention at Scale | Since 2014, Klaus has led Cities for Better Health (formerly Cities Changing Diabetes) in the United States, building coalition architectures that engage diverse stakeholders and generate sustainable intervention portfolios. His collaborative innovation design approach has been recognized by the World Economic Forum and other leading organizations.
Multi-Sector Coalition Building | Klaus co-founded the Partnership for a Healthy Texas, a childhood obesity policy coalition, now in its 18th year, and has designed coalition governance structures that center equity and amplify community voices. He excels at creating alignment among healthcare systems, government agencies, philanthropies, community organizations, and private sector partners.
Research Translation & Evaluation | As primary consultant to the Robert Wood Johnson Foundation-funded Healthy Cities Research Hub at UTHealth Houston, Klaus synthesized findings from major North American initiatives and translated them into actionable strategies for cities nationwide.
Background
Prior to launching his consulting practice, Klaus spent fifteen years at Texas Health Institute, where he built the organization's chronic disease portfolio and served as Vice President for Programs. He has developed health equity solutions across diverse communities—from families of incarcerated individuals at Dallas County Jail to underserved rural residents, immigrant communities, and families affected by childhood obesity.
During the COVID-19 pandemic, Klaus led a large-scale vaccine outreach and education program for the Houston Health Department, funded by the Centers for Disease Control and Prevention, demonstrating his capacity for rapid response and community mobilization in crisis situations.
Education & Leadership
Klaus received his Bachelor of Science in Business, Language, and Culture from Copenhagen Business School and was an exchange student in the MBA program at The University of Texas at Austin. He holds a Master of Public Health degree in Health Policy and Management from the National Executive Masters program at the University of North Carolina Gillings School of Global Public Health.
He currently serves on the Steering Committee of Partnership for a Healthy Texas and the Board of BikeTexas. He advises the Institute for Spirituality and Health at the Texas Medical Center on coalition building and public-private partnerships.
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