http://www.madsenhealth.com/portfolio daily 1.0 2025-10-04 https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/1660184170300-DTOSLLO0JI50UT6VHEEU/IMG_20161029_143809+%281%29.jpg Home https://static1.squarespace.com/static/54d27542e4b09cf5b9c0c31c/54d27f6ae4b03bc3eb3f6a92/5c3a3d836d2a73d481e9f11e/1660183124009/leo-serrat-533364-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/1660184170300-DTOSLLO0JI50UT6VHEEU/IMG_20161029_143809+%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/1660184505078-NLKJ9AF5LKG2JJ3ZTQ37/NNFRIENDSSCHOOLDONE-219%2B%25281%2529.jpg Home https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/1755189287609-M09CUNCQYZOFWD66JH3D/PXL_20250522_075840639.jpg Home http://www.madsenhealth.com/thisisklaus daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/9ea43887-61b6-41f1-9e5f-006ac511f8d4/1000039933.jpg About Klaus - About Klaus Klaus Krøyer Madsen, MPH is a Houston-based partnership strategist who helps corporate foundations, government agencies, and pharmaceutical companies design community investments that actually work. He focuses on where most partnerships go wrong: building genuine trust between institutions and the communities they want to serve. With over 20 years of experience spanning foundation strategy, workforce development, chronic disease prevention, and multi-sector coalition building, Klaus brings both strategic thinking and ground-level community relationships. He has built partnerships across Texas and in eight countries on five continents — from corporate boardrooms to faith communities in Southwest Houston to government ministries in Jakarta. What Klaus Does Klaus works at the intersection of institutions and communities. Corporate foundations hire him to transform fragmented grantmaking into focused signature programs. Government agencies bring him in to design partnerships with private-sector and community partners. Pharmaceutical companies engage him to build authentic community coalitions around health equity. Every one of those engagements requires the same thing — someone who can translate between corporate strategy and community reality, and who both sides trust. Cities for Better Health Since 2014, Klaus has led Cities for Better Health (formerly Cities Changing Diabetes) in the United States as Novo Nordisk’s stakeholder engagement lead. When Houston joined as the third city globally — after Copenhagen and Mexico City — Klaus created the coalition governance model that engaged 600+ stakeholders and became the template for a network now spanning 50+ cities on five continents. He designed the processes that put community voice at the center of decisions, pioneered the faith-based health access model — a global first in the network — and built the innovation challenge methodology that Novo Nordisk adopted as their worldwide template — subsequently deployed in partnership with UNICEF and the EAT Foundation across 23 countries, attracting 200+ international entries. From 2018 to 2022, Klaus replicated and adapted the Houston model in Philadelphia, building a new coalition and facilitating an innovation challenge that generated 60+ community-driven project proposals. Most recently, Novo Nordisk engaged Klaus to facilitate their partnership with the Jakarta Provincial Government for Cities for Better Health Indonesia. How Partnerships Grow Klaus’s decade-long relationship with Novo Nordisk illustrates how trust between an independent consultant and a global corporation deepens over time. It began at Texas Health Institute in the mid-2000s, when Klaus assembled a public-private partnership between Novo Nordisk, Roche Diagnostics, the Office of the State Demographer, the Office of the State Epidemiologist, and Methodist Healthcare Ministries to forecast diabetes prevalence for all 254 Texas counties by 2040. The policy recommendations in the report were adopted by the Texas legislature, including requiring the Texas Diabetes Council to produce the Texas Diabetes Action Plan — a framework later adopted by 26 states. That initial collaboration led to the Houston Cities for Better Health engagement, which led to Philadelphia, which led to the global innovation challenges, which led to Jakarta. One relationship, built on trust, that kept growing for a decade across five continents. Foundation in Community Partnership Before launching his consulting practice, Klaus spent fifteen years at Texas Health Institute, building the organization’s chronic disease portfolio and serving as Vice President for Programs. He led research and policy initiatives funded by the Robert Wood Johnson Foundation, Novo Nordisk, Roche Diagnostics, and Methodist Healthcare Ministries. He co-founded the Partnership for a Healthy Texas — a 50+ member statewide coalition now in its 18th year — and designed a 16-state Southern Strategy for chronic disease prevention with the Robert Wood Johnson Foundation. He also advised the Amarillo Area Foundation on securing a $1.3 million Bill & Melinda Gates Foundation grant for postsecondary education success, designing the collaborative framework that brought together 26 regional partners around workforce development — proof that the same partnership skills that work in health work just as well in education, workforce, and community vitality. During the COVID-19 pandemic, Klaus led a large-scale vaccine outreach and education program for the Houston Health Department, funded by the CDC Foundation, reaching immigrant communities, faith communities, and families of incarcerated individuals — populations that required trust-building, not just messaging. Approach Klaus’s work is built on a simple premise: partnerships fail when institutions design programs without community input, and communities disengage when they don’t believe the institution’s intentions are genuine. Often, both sides have good reasons. Klaus addresses these dynamics directly — creating governance structures where all partners have real decision-making power, facilitating honest conversations about concerns and power dynamics, and making sure community voice is there from the start, not bolted on later. He speaks both corporate language and community language, and translates between them. Education Master of Public Health, Health Policy and Management — University of North Carolina Gillings School of Global Public Health (National Executive Masters Program). Bachelor of Science, Business, Language, and Culture — Copenhagen Business School. Exchange student, MBA Program — The University of Texas at Austin. Native Danish speaker; fluent in English. Current Advisory & Board Roles: Workgroup Co-Chair, Texas Diabetes Council Board Member, BikeTexas Advisor, American Heart Association Advisor, The University of Texas MD Anderson Cancer Center Steering Committee Member, Partnership for a Healthy Texas (Co-founder) SouthWest Houston FaithHealth Collaborative (Co-founder) Member, Houston Area Interfaith Network Strategic Collaborators: Novo Nordisk (US, Indonesia & Global) | Novartis Foundation | Institute for Spirituality and Health at the Texas Medical Center | Roche Diagnostics | CDC Foundation | Robert Wood Johnson Foundation | Bill & Melinda Gates Foundation | EAT Foundation | UNICEF | WHO | Methodist Healthcare Ministries | Houston Health Department | Harris County Public Health | UTHealth | The University of Texas MD Anderson Cancer Center | Jakarta Provincial Government | National Institute of Public Health of Mexico Recognition & Thought Leadership Case studies featured in World Economic Forum publications. Presentations to the World Health Organization, National Governors Association, Israel Ministry of Health/Commonwealth Fund, and National Institute of Public Health (INSP) Mexico. Faith and Diabetes Process Blueprint and coalition-building case study shared across the 50-city Cities for Better Health global network. . http://www.madsenhealth.com/contact daily 0.75 2025-11-12 http://www.madsenhealth.com/testimonials daily 0.75 2026-03-31 http://www.madsenhealth.com/services daily 0.75 2026-03-31 http://www.madsenhealth.com/new-page-1-1 daily 0.75 2025-10-04 https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/67ddb9f2-5e5d-4bb8-870a-4b5bdd08c037/1000039933.jpg About Klaus (Copy) - About Klaus Klaus Krøyer Madsen, MPH is a population health strategist specializing in chronic disease prevention, pharmaceutical-community partnerships, and health equity innovation. With over 20 years of experience bridging public health, private sector innovation, and community engagement, Klaus designs and implements collaborative solutions that deliver measurable health outcomes in complex health systems. What Sets Klaus Apart Klaus has a rare combination of skills: deep expertise in public health strategy, proven ability to build and sustain multi-sector coalitions, and extensive experience translating pharmaceutical innovation into community-level impact. He has successfully engaged over 1,000 stakeholders across major metropolitan initiatives, coached international health innovation projects in eight countries, and led evidence-based interventions that center the voices of people most affected by health inequities. His approach is collaborative, data-driven, and grounded in the reality of communities. Whether working with global pharmaceutical companies, local health departments, or grassroots organizations, Klaus creates the conditions for sustainable change through inclusive design, strategic partnerships, and rigorous evaluation. Core Expertise Pharmaceutical-Community Partnerships | Klaus has extensive experience designing and implementing partnerships between pharmaceutical companies and communities. His work with Novo Nordisk spans US and global initiatives, including facilitating innovation challenges that attracted nearly 200 entries from Brazil, Cambodia, Germany, Ghana, Mexico, Mozambique, Portugal, and the United States. Chronic Disease Prevention at Scale | Since 2014, Klaus has led Cities for Better Health (formerly Cities Changing Diabetes) in the United States, building coalition architectures that engage diverse stakeholders and generate sustainable intervention portfolios. His collaborative innovation design approach has been recognized by the World Economic Forum and other leading organizations. Multi-Sector Coalition Building | Klaus co-founded the Partnership for a Healthy Texas, a childhood obesity policy coalition, now in its 18th year, and has designed coalition governance structures that center equity and amplify community voices. He excels at creating alignment among healthcare systems, government agencies, philanthropies, community organizations, and private sector partners. Research Translation & Evaluation | As primary consultant to the Robert Wood Johnson Foundation-funded Healthy Cities Research Hub at UTHealth Houston, Klaus synthesized findings from major North American initiatives and translated them into actionable strategies for cities nationwide. Background Prior to launching his consulting practice, Klaus spent fifteen years at Texas Health Institute, where he built the organization's chronic disease portfolio and served as Vice President for Programs. He has developed health equity solutions across diverse communities—from families of incarcerated individuals at Dallas County Jail to underserved rural residents, immigrant communities, and families affected by childhood obesity. During the COVID-19 pandemic, Klaus led a large-scale vaccine outreach and education program for the Houston Health Department, funded by the Centers for Disease Control and Prevention, demonstrating his capacity for rapid response and community mobilization in crisis situations. Education & Leadership Klaus received his Bachelor of Science in Business, Language, and Culture from Copenhagen Business School and was an exchange student in the MBA program at The University of Texas at Austin. He holds a Master of Public Health degree in Health Policy and Management from the National Executive Masters program at the University of North Carolina Gillings School of Global Public Health. He currently serves on the Steering Committee of Partnership for a Healthy Texas and the Board of BikeTexas. He advises the Institute for Spirituality and Health at the Texas Medical Center on coalition building and public-private partnerships. . http://www.madsenhealth.com/howheworks daily 0.75 2025-12-03 http://www.madsenhealth.com/public-private-partnerships daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/54d27542e4b09cf5b9c0c31c/b22dcbb7-10ab-40f4-865b-e04274f75e4a/PXL_20250522_075840639.jpg Public Private Partnerships - Make it stand out Klaus Madsen with Novo Nordisk Indonesia team facilitating Jakarta Provincial Government partnership for Cities for Better Health